Terminology:

CRO(Conversion Rate Optimization) - We review and analyze visitors entering your website do determine why a conversion does not happen.

Gap Analysis - Allows you and I analysis to best achieve the business goals. It compares the current state with an ideal state with your goals in mind, which highlights shortcomings and opportunities for improvement.

Google Analytics - This is a free tool provided by Google that will help both with Gap Analysis and CRO. More over it accurately details visitors to your site.

Guest Posts - Posts on blogs and such that you do not own so that your website gets more visibility. We will look for places with higher authority and probability of traffic.

Keywords Optimization - These are the keywords that will be highlighted in the text so that search engines will rank them higher

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